7Travel is a new brand that aggregates all Seven West travel and lifestyle media in an integrated experience that leverages the existing TV audience with a new digital platform, inspiring customers to transact their holiday plans.

As the design lead on the project, I was involved in the project from the very beginning. To help shape the product, I single handedly created User Journeys, Wireframes, Responsive UI Designs and presentations for the sales team. The project also involved extensive research and implementation of UGC and social integration using products such as Local Measure® and Gigya®.

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