GPT is a major property group that owns Westfield, High Point and Wollongong Central among many others. For it’s retail properties, GPT wanted a refreshingly new Lookbook design that would showcase products (from retailers) and marketing content. The brief was clear, they wanted a lookbook that had a top-end magazine look. Besides lookbook, they also wanted us to redesign their blogs for various properties.

As the only designer working on this project, my scope (in addition to creating overall creative design, typography & photography) was to formulate an ideal layout based on the Isotope Packery grid algorithm – one that’s best suited for not just desktop, but also tablet and mobile phones. In the end, GPT were a very happy client!

Look Book

• 
• 
• 
• 
• 
•