TATA Group, India’s largest business conglomerate wanted an e-commerce app based on iOS and Android for it’s latest marketplace style retail business. With exponential growth in the Indian retail segment coupled with tough competition from other large retailers, TATA wanted a contemporary mobile app to fuel it’s retail strategy. My role was to turn wireframes from UX Designers into compelling visual interfaces. I used my typography and photo-editing skills to perfectly balance content and white spaces. One of the challenges was subtle, yet disrupting changes to the layout to cater to different technology platforms – iOS and Android.